Oct. 25, 2026

159 - Need More Leads?

Show Notes

In this episode of the MaYapinion® podcast, Maya Roffler is talking about something she hears from women entrepreneurs constantly: "I need more leads. I need more clients. I need more sales."

And while Maya understands that frustration,, she believes the problem isn't always that you need more leads. Sometimes, the real problem is how you're communicating what you do, how you're connecting with potential clients, and whether you're actually prepared to turn those leads into paying customers.

As someone who has spent over a decade building businesses, Maya knows what it feels like to wonder where your next client is going to come from. But after working with women entrepreneurs and hearing the same challenges inside her community, she's noticed a pattern.

Women are spending so much time trying to find more people to sell to that they're overlooking some of the most important pieces of actually attracting the right people.

Maya challenges entrepreneurs to stop leading with their job titles and start talking about the problems they solve. Because your potential clients don't necessarily care that you're a coach, a travel agent, an accountant, or a service provider. They care about how you can help them, what problem you're going to take off their plate, and what transformation they can expect from working with you.

Sometimes the people who would happily pay for your services are already in your world. They just don't understand why they need you yet.

This episode is a true MaYapinion® conversation about why generating more leads isn't necessarily about reaching more people. It's about reaching the right people, communicating your value clearly, and building relationships that create real business opportunities.

This is especially valuable for women entrepreneurs who are frustrated with inconsistent inquiries, tired of posting on social media without seeing results, struggling to explain what makes their business different, or constantly searching for new clients without understanding why their current marketing isn't working.

What You'll Hear in This Episode

Why Maya believes many entrepreneurs who think they have a lead generation problem actually have a communication problem
Why telling people your job title or what you do isn't enough to attract the right clients
How clearly communicating the transformation you provide helps potential customers recognize that your business is for them
Why attracting 20 qualified leads can be more valuable than collecting hundreds of leads who aren't the right fit
How a travel agent Maya recently helped was missing opportunities because her ideal customers didn't understand who she served
Why entrepreneurs need to stop focusing exclusively on what they sell and start explaining the problems they solve
Why constantly posting links in Facebook groups and online communities isn't an effective long-term lead generation strategy
Why your lead magnet needs to offer genuine value rather than simply existing as another link you're promoting
Why being mentally and operationally prepared for new clients is an important part of growing your business
How women entrepreneurs can bring their business challenges to Maya's free community and receive guidance during twice-monthly group conversations