Nov. 8, 2026

160 - Where To Find Clients

Show Notes

In this episode of the MaYapinion® podcast, Maya Roffler is tackling one of the biggest challenges women entrepreneurs face when growing their businesses: "I'm getting leads, but where do I actually find clients who are going to pay me?"

And while generating leads is an important part of building a business, Maya believes there's a significant difference between collecting leads and connecting with people who genuinely need your services, understand your value, and have the potential to become paying customers.

After years of attending networking events, building multiple businesses, and experimenting with different ways to attract clients, Maya has learned that finding more clients isn't necessarily about putting yourself in front of more people. It's about putting yourself in front of the right people.

Too many entrepreneurs are spending their time in Facebook groups filled with other business owners, attending networking events where everyone offers similar services, and sharing their links with audiences who aren't actually looking for what they sell.

And then they're wondering why those efforts aren't turning into business.

Maya challenges women entrepreneurs to rethink where they're spending their time and energy. Instead of constantly looking for more networking opportunities, she encourages them to identify where their ideal clients already spend time, what communities they're involved in, and which businesses are already serving those same customers.

One of the most powerful strategies Maya shares is building strategic partnerships with businesses that offer complementary services. She explains how these relationships generate the majority of the business for her event logistics company because her partners serve similar clients without competing for the same work.

She also shares why your existing network can be one of your most valuable sources of referrals, even when the people in that network aren't your ideal customers. In fact, Maya explains how three clients came into her business this year through referrals from people who already knew her work.

But finding the right clients also requires being intentional about how you show up. Whether you're joining industry-specific communities, attending events, or reaching out directly to potential customers, Maya emphasizes the importance of understanding the problems people are experiencing and positioning your services as the solution.

Because your next client isn't necessarily hanging out in another entrepreneurship group. They're spending time in the places where they're actively looking for answers to the problems your business solves.

This episode is a true MaYapinion® conversation about moving beyond generic networking, ineffective lead generation, and constantly promoting your services to people who aren't the right fit.

It's about creating meaningful business relationships, becoming known within the communities you serve, and building a more intentional strategy for finding clients who are actually likely to work with you.

This is especially valuable for women entrepreneurs who are generating leads that aren't converting, feeling burnt out from networking events, struggling to identify where their ideal clients spend time, posting in online communities without seeing results, or looking for more strategic ways to grow their businesses without constantly chasing the next opportunity.

What You'll Hear in This Episode

Why Maya believes entrepreneurs need to focus on finding qualified potential clients rather than simply generating more leads
The five strategic places Maya recommends looking for clients who genuinely need your services and are more likely to convert
How strategic partnerships with businesses offering complementary services can create consistent referral opportunities without competing for the same customers
Why strategic relationships generate the majority of the business for Maya's event logistics company and how you can apply that same approach to your own business
Why your existing personal, professional, and social media networks can become powerful referral sources, even when those connections aren't your ideal clients
How Maya's existing network helped bring three new clients into her business this year through referrals
Why joining general entrepreneurship Facebook groups isn't always the best strategy for finding paying customers, and how to identify industry-specific communities instead
How Maya's The Client Playbook helps entrepreneurs take a deeper look at their messaging, ideal clients, and strategies for attracting the right business opportunities
How women entrepreneurs can join Maya's free Skool community to connect, workshop their business challenges, and receive support while implementing these strategies