April 12, 2026

149 - Connecting With Your Ideal Client with Laurelyn Ponders

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In episode 149 of the MaYapinion® podcast, Maya Roffler sits down with Laurelyn Ponders, founder of a PR and social media agency, to tackle one of the most common challenges service-based entrepreneurs face in the early stages of business: connecting with the right clients and turning conversations into paying contracts.

Laurelyn shares her journey from working in agencies and in-house brand communications to launching her own business, where she now helps brands amplify their voice through PR, content, and digital marketing. While she has strong experience and a clear skill set, she finds herself in a place many new founders hit—working with clients who pay the bills, but not yet fully aligned with the creative, dream clients she wants to serve.

This episode is a true MaYapinion® conversation. Maya doesn’t just listen; she gives her honest, strategic take on why Laurelyn is getting interest but not closing, what’s missing in her client acquisition process, and how founders often overcomplicate visibility instead of focusing on connection.

Together, they break down the difference between corporate-style outreach and relationship-driven sales, why personalization is the key to standing out in a saturated market, and how to shift from “trying to get clients” to intentionally building trust with the exact people you want to work with. Maya also shares a tactical approach to lead generation, networking, and outreach that allows Laurelyn to position herself as the obvious choice for her dream clients—without sounding automated, transactional, or forced.

This episode is especially powerful for service-based entrepreneurs, creatives, and early-stage agency owners who know they’re good at what they do… but are struggling to consistently attract and convert aligned, high-quality clients.

What You’ll Hear in This Episode

  • Laurelyn’s journey from agency and in-house marketing roles to launching her own PR and social media business

  • The difference between “pay-the-bills clients” and true dream clients

  • Why working with misaligned clients can stall growth and motivation

  • The challenge of building authority and credibility as a newer business owner

  • Why getting on calls doesn’t mean you’ve “closed” the sale

  • The gap between starting conversations and actually converting clients

  • Why corporate-style outreach doesn’t work for creative, relationship-driven industries

  • The importance of personalization in standing out in a saturated digital space

  • How to position your services around the client’s problem—not your offer

  • Why networking is still one of the most powerful tools for service-based businesses

  • A step-by-step approach to building a targeted, personalized lead list

  • How to use email outreach strategically without sounding automated or spammy

  • The mindset shift required to confidently sell your services

  • Why consistency in outreach and relationship-building creates long-term momentum

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

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Email: mayapinionpodcast@gmail.com

149 - Connecting With Your Ideal Client with Laurelyn Ponders
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[00:00:00] Welcome back to the MaYapinion Podcast, where I interview incredible business women and entrepreneurs and give them my opinions. Today I have Laurelyn ponders with me who's going to share some of her business challenges, and I'm gonna give some of my opinions.

So Laurelyn welcome to our show. Thank you so much for having me. Yeah, my pleasure. My pleasure. So Laurelyn is a newer business owner, not new to her space that she lives in. She's been doing this for several years. But you launched your business back in, I guess it would be January, 2025 now, right?

Laurelyn. Yes, it would be. I kind of sort of started on side projects and closer to May springtime, I fully lo launched my business and I offer PR and social media help through my agency. Wonderful, wonderful. So tell us a little bit about your background too. How did you get into this? I know you have a degree in business [00:01:00] and were you working agency life before this?

Tell us a little bit about that so we can understand your background. Yeah, so my background, essentially you go to college I'm in, was in my early twenties. And so I really was attracted to communications and marketing as a whole. And so I decided to really hone in on that craft. And so my expertise, uh, both educationally and uh, professionally spanned across seven to eight.

Years. And so what I've done in those roles is I've worked for social media agencies, uh, PR agencies, and I also worked in-house on a, uh, in, in-house brand communications firm, and where I handle branding to, uh, website updates, to sort of honing in on campaigns and digital marketing. Uh, strategies to really amplify their voice and making sure the mission is strong and sort of that direction to make sure.[00:02:00] 

Wonderful. Wonderful. And so tell us a little bit about where you are today. So you've been doing this for almost, uh, well, you launched it over a year ago and really kind of full-time in the business now. Probably, I guess that would be like 10 months so tell us where you are today, and we'll talk about your challenges.

What's, tell us about business, how are things going today? Yeah, things are going really great in terms of business. I've been roughly as I, as you've alluded to about a year, and so I've really honed in on the offerings that I'm going to represent and really honed in on the partnerships and really getting the foundations up and running to the point where I'm really confident to help.

Clients, whether that's e-commerce to professional services, hone in on their digital presence online and really help them on a PR aspect to get earned media. And also on the reach of different platforms [00:03:00] like Instagram, Twitter, and LinkedIn. Awesome. And before we kind of dive into your challenges, tell me a little bit who is your ideal client?

Who are you looking to work with? And sometimes I like to call it not only ideal, but dream client too. And that can be a little bit different too, but tell us a little bit about who that person is. Yeah, so I sort of have like two dream clients, so I only will go into one, like the biggest dream client I would love to work with are realtors and interior designers and any personal brand creators, sort of entrepreneurs starting in this space.

I really just find passion and i'm a beauty guru and video gamer at heart, so I really love that atmosphere of that creativity. But also I have extensive knowledge, as I mentioned before, within professional services, e-commerce and a retail background. So, the dream, client really would any, anything [00:04:00] really in the hospitality or travel space.

Or with product marketing. I love those sorts of brands. I think I have a really understanding of their background and their pain points that I can really hone in on amplifying their message and being who they are so they don't feel burnt out when it comes to content and trying to get out there and build their authority.

Yeah, I mean, I think you make a really good point because those types of individuals, whether it's, you know, e-commerce or retail or, realtors like you mentioned, or interior design, like you really wanna focus on your craft when you're doing those types of things right. And those industries. Yes.

And so. I know someone who's been in, you know, real estate's aside, hustled for me, Laurelyn if you have listened to the show, I talk about it sometimes. It's not a fun one in my opinion, but it is what it is. I have a great realtor. I love her. But she's just hustling all the time. Like she's posting videos, she's doing this.

I'm like, oh my God. [00:05:00] Like their job is like. Four in one. Five in one and what they're doing, yeah. I get why you would kind of tap into that, that audience. And then before we kind of shift into your challenges, who, what are the types of clients you're currently working with? I know those are kind of your dream clients and ideal clients, but are you working with those types of clients already?

Or what have you found so far? What is, what is kind of paying the bills right now? What kind of clients are you currently working with? Yeah, so what's sort of paying the bills right now is I'm hoping to target professional services. Since I have the most extensive background in that area, I'm sort of in this limbo, which will, will go more into depth with the client acquisition, problems that I'm having.

But, i've mostly been working with like lawyers, finance and tech stack companies, uh, sort of on a business to business relationship. Project to project. So that's sort of, who I've been helping, but I'm hoping to transition into more in that creative space and help that [00:06:00] realtor help that interior design firm really thrive in the future.

Gotcha. Yeah. So you're heavy B2B, but you're looking to transition more to creative versus kind of just your y Yeah. Your, your big business guy or gal. Yeah. I get what you're saying. Yes. Um, yeah, because you have a creative element to you, right? Like you enjoyed mm-hmm. Makeup and fashion and, you know, aesthetics and from what you're sharing with us.

So I totally get that. So share with us. So it sounds like we've identified already kind of where you wanna go. You wanna go more in a creative direction. Um, and you've been working with more of the perf, the more of the, I guess what we would the standard professional, right? Like lawyer tech, right. All of that.

And you want something a little more creative, which is more inspiring when we're more aligned. We're servicing, so, and who we're helping. So tell me a little bit about what challenge, you already said client acquisition is a challenge for you. Tell me a little bit [00:07:00] about that. What's been going on with that?

Yeah, and it's, I've really studied it the past couple months and just really started on my, sales acquisition process, like literally this beginning of this year. So I've know a lot more than, when I first started last year, but, the one thing I really struggle with is when you, you don't really have a name, you really don't have an authority.

You're trying to build that name and that credibility. How are you supposed to get out there without outreach, without sounding automated like it's ai? That's sort of kind of how I. Struggle just to put my personality out there and really get them on the call and just lean in on my expertise and that trust factor of, I do have that experience, but highlighting that on a sales call and going through that process to where I'm hoping to book my first couple clients.

Already have some thoughts for you, but I wanna ask you a couple questions first before we [00:08:00] dive into it. Yes, go right ahead. Tell me, what have you done that has worked for you to acquire clients? I'm curious about that because you are working in your business. You are making money in your business.

So what has worked for you to acquire clients? Or is it, did you get referrals? Did you happen to know these people already? What worked for you in the past? Yeah, so I believe networking, really has worked with me in the past. That fur to ferral base, I do a lot of, what we call white labeling in the industry where I work as a subcontractor to other businesses, and then also through my knowledge of lead generation sales navigator is the way to go because that is where most of the decision makers are and really.

Making sure my presence is known on LinkedIn, and hopefully I will expand that to other platforms. But those are two of the things that are really working for me, in terms of building my business and getting started [00:09:00] as an expert in this space. How many, this is my last question before, well, maybe not my last one, but first one before I start giving my opinion.

First to last here. How many clients have you acquired through what has worked for you that are aligned with where you're going? Like realtors and cheer designers, creatives? Have you closed any clients like that through sales navigator, through networking? Anything that you've done so far? I have been,

closing through networking. They have not fully closed, but they've what has been working is those conversations, getting them on those closed calls and those automated outreach messages. So I've had those conversations, but they haven't fully led to a close. And I think that's just part of the process of getting confident in front of a discovery call just to talk about what I do and pitching those services.

I see those gaps there. But in terms of the methods I'm working, [00:10:00] it's really. Been honing in on that automation messages. I've been getting close call, like both calls, but not fully closed yet, but I'm pretty optimistic because I have a couple sales calls this month that I'm hoping to close. Okay, well hopefully you can take some of the stuff we talk about today and apply it to those calls.

So yes, to be clear, you are not currently working with basically like the ideal client, right? You're working with great clients, but you're not working with your dream clients, and that's what it sounds like. Yes. I'm not working for, yes, I've gotten some calls in the professional service industry, capacity, but I've not been working with my dream clients of realtors and interior designers.

We wanna do that. That's what we wanna do. Yes. Right. So a couple things I wanna back up and then I'm gonna start to give my opinion on a couple things here that I think are gonna help you honestly. Okay. I hope. First things first, in sales, nothing is closed until there's a [00:11:00] contract. There's a check.

Even though you have a sales call, you are not closed. You are nowhere near closed. Mm-hmm. Right. I've had people tell me that before, not only on the show, but also in like the coaching group that we do and different things that we do. They're like, I closed it. I got the call. I'm like, no, we're not even, we're not even, this is a step.

That's basically step one, but we're not. There. So closing the sale is huge, and I'm like rooting for you and I'm excited. I'm excited when you get to get in front of those folks. So a couple things I wanna back up on and give my opinion on. First things first, your ideal client is, look, I'll go back actually before I go forward again.

When I first started my event company, because I own multiple businesses now, when I first started my event company I was taking any client. It's just it is what it is. Laurelyn and anyone listening, right? Yeah. It is what it is. You gotta pay the bills. As my business grew and I grew it really fast, I [00:12:00] started to realize, oh, you know what?

I really like working with nonprofits. I don't like working with associations as much. I really like working with tech clients. I don't like working just with regular corporate clients. I started to evolve, and my dream client evolved for me because in the beginning, a paying client was a dream client.

And that's really not how, it's how It's how it feels though. Right. And I know a lot of you right, who are listening to this and Laurelyn, you're new in your business, right? Year is very new. Yeah. And it feels that way in the beginning. When you start to get in the trenches with those clients, you start to realize.

This might not be my dream client because I'm not really passionate about what they're doing. It doesn't mean you can't execute and it doesn't mean that you can't do a great job, but you're not as passionate. So I think it's a really great place. I just wanna give that opinion to you. I think it's a great place that you're now identifying, like, I love this.

I love realtors. I love interior design, I love creative. So I really, my [00:13:00] first. Kind of piece of advice for you might be super obvious for you, but it might be helpful to everyone listening. Now that you know that I want you to run with that. I want you to focus on that. Let these other types of clients that you're working with that are great, but you're not as passionate about what they're doing.

Let them pay your bills right now, but you need to really run towards. The passion and something I would go back on as well is that when you were talking to us about the networking, I can tell you with a hundred percent full confidence realtors. Interior designers and kind of folks that live in that creative wheelhouse, you are 100% going to close them through networking.

So if you are not out, oh yes, definitely. Yeah. So if you are not out and about two to three times a week right now, which I know sounds totally exhausting. I had to do it. In the beginning when I was growing my business. But if you are not out and about going to local mixers, going to [00:14:00] local things, especially, I mean, we know realtors, there's a high, high demographic of women, so going to

women networking events, things like that. If you are not. In that community, if you're not around that, those areas, you are missing out because that's where you're really going to build this. If that's really who your dream client is, and that's really who you wanna be helping. You have to be around them.

And I know that sounds obvious sometimes to people, but it's such a different type of client than someone who's like a tech. Client or even a legal client, right? Or someone who is like a huge company, right? Like a Fortune 500 or even Fortune 100, or even Fortune a thousand. Like it's, it's a different, they're, there are very no nonsense down to business.

They wanna know what's your price? What do you rent to the table? What do you execute? Can you take this off our plate? That's that type of client. With a realtor and interior designer, they want a relationship and they wanna know that you understand their cre, the how they. What, well, what kind of homes do they sell?[00:15:00] 

Are they in the two 50 to seven 50 range? Are they million, million dollar homes and up? Are they, you know, are they doing, you know, small condos? Are they sell, do they just sell, you know, one complex? And some people do that, you know, so it depends on where you are. But you really wanna understand them and that's how you'll close them.

Really understand. And what's their objective? Like, are they just way too busy? Are they too, are they not selling enough? So you are a part of their sales process or you're a part of their. Their marketing, you know, you would be right. So understanding all of that from them is super important. So that one-on-one relationship with an interior designer, aesthetic is everything for them, right?

So people seeing the value and the aesthetic that they can bring and bring to light. So it's a very different approach than corporate. So I say all of this to also, and we'll come back to how to connect more with them in a moment, but I say all this to also talk about my opinion about sales navigator.

So. I just wanna make sure everyone understands what Sales Navigator is, because some people might not. If you don't live on [00:16:00] LinkedIn, you might not know what that is. So Sales Navigator is, a paid resource that you can use on LinkedIn to identify leads and to, for example. And then I'm curious how you use it too.

But for example, when I've used Sales Navigator in the past, let's say I really wanna get in touch with someone specific at Coca-Cola, maybe somebody in the marketing department, somebody there, it helps you send a message to them and engage with them. And you can't always do that unless you're connected or you know, there's different blocks up.

And so it's helping you identify all of that, track results, all of that kind of stuff, which in my opinion. If you're targeting a corporate audience can be helpful and it can work. But I have a different, a few things about this. One, I don't know if everyone listening to this knows this or has experienced this, but my, LinkedIn is not the same as it used to be.

LinkedIn used to be very clean. It didn't used to feel like Facebook or [00:17:00] Instagram or even TikTok where you're just loaded with messages all the time. LinkedIn. I'm on overload on my LinkedIn. I'll be honest with you. It's very rare that I respond to a message. So I'm curious about what your strategy has been and what you've been doing on there.

Laurelyn, because I find it to be really saturate. It doesn't mean it can't work, but it has to be pretty strategic what you're doing. But I find it much more saturated than ever. I felt that big time, that shift in 24 and 25 really change. So curious what you've been doing on there. And that comes with burnout.

And so I've had to be very strategic with how I use the platform and how I go about that is I make sure that my content re resonates with what I post and the content that I put out there resonates with realtors and interior designers. I really liked the aspect of. LinkedIn is an evolution.

It's not the same when you first started. I've cha I've gone through a [00:18:00] process where I've changed jobs when I was still in corporate to change and get to the entrepreneur space and it, it's probably going to change again in the next year or two. So definitely just holding in on that foundational me message and really honing in that this is the proof that I.

And the content to resonate with that voice that I have, that I really want to help. And on top of that, networking in those spaces. So when they do land on those multiple social media outlets like Instagram, which they probably are hanging out there alongside LinkedIn, they, they see that I've studied this, I've know their pain points and I know the solution to help.

Fix that burnout when it comes to content creation or get them and earn media placements on podcasts and getting them that authority that they're hoping to get that will trans, [00:19:00] convert to sales and close house deals for them. Right. A couple things I'm gonna challenge you to do here and I'd love to hear back from you and hear what works if it doesn't work.

One, I'm not a huge fan of Sales Navigator, I'm just gonna be totally honest about that. I'm not saying stop it, go for it. But it's super expensive. It's for what it is. And if you're not seeing ROI on it, I think I would challenge you to ditch it for a month. And I would challenge you to use another tool like Get Prospect or a scraping service.

I don't know if you've ever done this before, but what you can do, and this is for everyone listening, what you can do is you can go on link. Now, don't get me wrong, I use LinkedIn for leads. Guys don't think I don't use LinkedIn for leads 'cause I do. I totally do. Not for my event business per se, but when I take that back, technically I do use it for my event business, but we offer sponsorship opportunity.

So when our clients come to us and they're like, Hey, these are our Dr, I always make them create a [00:20:00] dream sponsor list for us. And I'm like, and they're like, no way. We're gonna get it. And then we. We will deliver, not on everyone on the list, but give us 50. We'll deliver. We can deliver at least 50% and they're shocked.

Here's what we do, and I want you to apply these same things, Laurelyn, to what you're doing. Okay? Skip the sales navigator for a little while. Cut yourself. It's shocking that you say that because I just canceled it today 'cause I didn't see the ROII love. I see I've been doing this a little while.

Laurelyn. Okay, cancel that Sales navigator. You already did it. Step one is already done. Two. I want you to download, get prospect. That happens to be my favorite one or another scraping service. Okay? Okay. Install that in. Install that into your Chrome. I want you to go back. To LinkedIn and what it does is you, and go into LinkedIn and search realtors in, you know, in whatever market you're in, right?

I'm not sure where you're Laurelyn, where? I'm in eastern Tennessee, so it's perfect. Not, I'm in very rural area, but I pop around different [00:21:00] metropolitan areas 'cause I love to travel. Yeah. And, so I just, I will use that to my advantage and just change the location tag on it. Yeah. Perfect. First thing I want you to start with though is just Tennessee.

Okay. So just tap into Tennessee and where you are in Tennessee and then like those, you know, like Chattanooga, those different types of places, you know, as you kind of like bounce around. Cool. I want you to look for realtors. I want you to look for interior designers when you go to their page, and if it looks like the ideal person for you, scrape their email address.

From there. Now not every person will come up. Not all of them will work, but a lot will. And you're gonna create a lead list from this. From there, I want you to reach out to them via email because they are getting so many dms on LinkedIn. People are lazy now. So when you go that extra mile and you email them, it's fabulous.

If you go an additional mile and you go and look, this takes time. So sometimes I tell people too, I'm like, just. Pop that laptop open, turn on your favorite show. Get your glass of [00:22:00] wine or you know, sparkling wine, whatever you like to have at night, you know, and sit there and just crank this out.

You know what I mean? Like it's mindless work, but it works because you're going the extra mile to connect strategically with these creatives. So you go there, you scrape their email, you do an intentional email. Something I also would challenge you on as well is don't tell them your services.

Go to their website, go to their social, and say, Hey, Laurelyn, I see that you're a realtor in Chattanooga. It looks like loving, loving your, give them a compliment. Loving your Instagram or loving your TikTok. Loving the engagement. I noticed your website, though hasn't been updated since 2022. You know, something like that.

You wanna give them some point, or, Hey, loving your TikTok, but notice you haven't posted on Instagram since 2023. Is that something you would want help with to build more credibility? Don't make it about you. Make it about them. Make it about them, and you can help them. I will tell you, it works every time.

It doesn't [00:23:00] necessarily mean you'll sign them as a client because you don't know their budget, but they will write you back because you've taken that extra step to get their email, look at what they're doing and solve a problem for them. It you will win every time. You do five of those a day every single day.

You've got over a hundred in a month that you're doing that on, you will win. Mm-hmm. It's about personal because the people that you're targeting are very personal and the strategy that you were using before with Sales Navigator is very corporate and impersonal, and they wanna know budget numbers, what can you give us?

That's it. There's no creative behind this. This is about, you're gonna build a relationship with them. They're gonna be impressed that you've done the research with them, and you're gonna start the conversation. And if you're starting conversations, if you're doing five people a day, that's 25 a week, imagine how fast that's gonna add up.

Imagine how fast that lead list is gonna add up for you. Now let me ask you this because of [00:24:00] course if you are not careful with the domain, 'cause I do have SEO experience, if you're not careful with that at your business name, when you're sending out these emails, you are gonna get flagged by Google for spam.

So how are you, how do you protect that it while you're warming this up to five to 10 emails a day to almost 20 a day? Email figure. So you're not mass emailing, so you're not gonna get flagged. You're sending a personal email to someone and you scraped using an actual, like, certified scraper that is legal.

It is a hundred percent legal. You can go out and listen to tons of podcasts about this if somebody blocks their email address and you can't find it Scraping. You, then that's fine. You just move on to the next lead. Or if that's, if you see this realtor and you really love them and you go to their website, look, realtors are easy.

They're easy to find. Their phone numbers and their email addresses are out there. You're not gonna get [00:25:00] flagged for that. You're gonna get flagged if you're just, if you're not, the reason people get flagged, Laurelyn, as you probably know, is because people are just doing mass emails. You have to spend the time to personalize this.

And I know it's time and time is money. But once you start doing this, you're going to snowball and people are going to start knowing who you are because you're gonna start signing these people and they're gonna start working with you. So the hardest part about starting a new business is.

Having the credibility, like you mentioned, kind of in the beginning. Right, right. You know, you're good, you know you're good at what you do. That's why testimonials are really fabulous too. But at the end of the day, there's so much fake stuff out there and fake news out there, as we know, right. As everyone is fake news.

It's fake. It's fake. All this stuff. It's. You also have, you have to hit it from a couple sides, so you're not Right. I'm not telling you to mass email that. And the reason I'm saying start with five a day is because it's not intimidating when you don't come from a sales background per se.

Like for me, I have a sales [00:26:00] background, so like there were times when I was selling in corporate where it was like we were churning and burning like 50 to a hundred leads a day. This is totally different. You're creating a personalized message that's gonna take some time, but right in full confidence in you, you could take two hours a day, an hour and a half a day and send five personalized, strategic, and I want you to save the template, right?

I want it to be, I want it to feel the same, but you're gonna personalize it because each person is gonna be facing a different challenge, right? Like someone maybe hasn't updated this in a while. Maybe someone hasn't done this. Maybe. Maybe someone's never been on a podcast, so you're like. I have the perfect podcast for you, and that's another thing I'm sure you have in your arsenal, but have strategic great podcasts ready to go that you know, would partner with this type of person.

I would respond to that email immediately because realtors love to talk and so you have that, right? So maybe they've got a great website, maybe they have a great Instagram, but you're like. God, she would, Laurelyn would be great on a podcast episode. So then you personalize it that way. You're not gonna get flagged for sending five emails that are [00:27:00] personalized a day to individuals.

Okay. It's not gonna happen. Yeah. Okay. It's not gonna happen. Yeah. Personalized. I've noticed in the world of marketing and entrepreneurship, it is definitely key to stand out in the crowd. 'cause it's gotten so crowded since COVID-19. It's. Change from what I was growing up with to now. Absolutely. And so that really helps and hones down and it's probably, it's very much a business owner friendly start it, it's not gonna, it break the bank at the end of the day.

And I'm actually probably going to exceed my ROA from what I was seeing from sales navigator. You are going to crush it. You are going to crush it. But the reason people don't do it is 'cause they're looking for, and I'm not saying you per se, but just if you're out there, look guys, I'm not trying to hate on you for this, but sometimes we're looking for the easy way, and that's in and in the beginning.

There's a reason why entrepreneurship is not for everybody. Everybody can do it. I always say this, [00:28:00] everybody can do entrepreneurship, but entrepreneurship is not for everybody. Why? Because it's hard work. If it was easy, everybody would be successful. You have to have the grit and you have to have the ability to, to, to maneuver and change.

So I really love that. Before you came on this episode, you canceled it. It's so aligned with what we're chatting about today, but with who you're targeting, interior design, realtors. That special touch. Like imagine if you go and you, you know, you're on LinkedIn and you're, you're scraping and you see this realtor.

You see me, Maya, I'm a realtor, or you see me as an interior designer. Let's do interior design to kind of round this out. Say you see me, I'm an interior designer. Like, you're like, oh, she's been doing this a really long time. You go and you look at my Instagram, I haven't posted anything since, you know, 20, 24.

Then you go and you check out my link. I've never been on a podcast. Those are talking points for you. Right. I mean, there's other things, or maybe I have been posting, but my engagement is really low. [00:29:00] Nobody's following me. Nobody knows me. That's something like you. Hey Maya, your Instagram is beautiful. Oh my gosh.

I love your design. Call out something specific, but I noticed you've only got, you know, a hundred followers or a couple, you know, a couple engagement. We need to get you in front of more people. Would you be interested in chatting with me about how I can help you with that, make it about them and that when I read emails like that, which are so few and far between, 'cause I get so much spam, I get about 25 to 50 on average emails.

A day just spamming me 'cause they scrape. So being strategic. The other thing I would tell you too is in the title of your email, make it about them. Don't put your information in there. They're, they don't know your company yet, and that's okay. Make it something about them. Put their company name in there.

Put something spicy in there. Use chat, GPT, Gemini, whatever you use to help curate that stuff, but then personalize it, right? We're not copy and pasting, we're actually [00:30:00] personalizing, but if you need help coming up with a title. This is what these tools are here for. Right? They are a great thing to have. So use them to help.

So your brain power's really going into helping your client, right? That's where I would hone into. I would, I know you're in a kind of, probably a small town or a small area, but I still would not sleep on networking. Find out where your realtors are going. Find out where your interior designers are going.

I mean, like gallant Times's day's coming up, you know, like they go to stuff like that. I mean, I'm literally going to a Gallant Times's day, um, events. What is it tomorrow? Valentine's Day? Yeah. And it's, it's tomorrow. I think it's like 10, 15 realtors going to that just because my realtor has invited me.

Right. So things like that, that you can tap into, because one thing I love about realtors and interior designers from my experience are this way too, when they like you, they want other people to use YouTube. They're like, we're competing with each other. However, you can have her, you can have Laurelyn and she's really great.

I'm still gonna sell more than you. Right? There's that friendly company. So those are the [00:31:00] two things I think you're gonna find success with. I mean, there's other things as well, but we only have so much time on this show. Yes. But if I were you, that would be my first two things I tap into and I understand that.

Networking can burn out. Because for me, in the beginning it was a lot to go to these events, but really put yourself out there and then you'll start to go, you know what? This event was really, you know, this happy hour once a month is really strategic. I make great people there. I'm gonna keep going to that, but I don't need to keep going to the breakfast I go to every Wednesday.

It's not really netting a lot for me. So you can then scale back. So get yourself out there locally, but also start using these strategic tactics and take that extra step by going to their socials and going to their websites because you are not gonna, you're not gonna get ped for that because realtors and designers are having to promote themselves.

All their information is out there. It's just for you to go and get it. Right. And I like how you said that because it's definitely. People buy from people and having that connection, which is they do what I'm all [00:32:00] about, is creating that trust and creating that connection and that, that relationship, because I'm all about relationships, it really hones in on the networking, but also I have a backup plan B to help accelerate that when I'm not at those networking events.

Hundred percent and a you have an achievable goal. That's what I'm gonna give you. That's your homework, that's your takeaway. Laurelyn? Five a day. Five a day, right? That's 25 a week. Yes. And then, as that goes. You're building your list so quickly, right. And that, yeah. Right. So that's your homework.

I hope that was helpful for you, and you can take this away and then I hope you'll update us and let us know what worked and what didn't. Yes. Maybe I can come on for a part two as an update. I can, I would love to do that. So that'd be awesome. Thank you so much for your help and your advice. I'm definitely, I took notes, so I definitely am gonna take the ground running with this.

Awesome. Thanks Laurelyn. And thank you guys so much for listening to the MaYapinion Podcast. Don't forget to follow us on, Instagram TikTok, wherever we are at MaYapinion Podcast and at maya Roffler, and we also have our free Facebook group and our new networking group linked in the show notes below.

We'll see you back on our next episode,