April 26, 2026

150 - Transition Into Your Purpose With Kate, Lift as You Climb Coaching

Show Notes

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Kate Juozaitis, founder of Lift As You Climb Coaching, to tackle one of the most complex and emotionally charged challenges entrepreneurs face: transitioning out of what’s familiar and into what truly aligns with their purpose.

Kate shares her powerful and unconventional journey, from her background as a firefighter, EMT, and clinician to building a coaching business designed to support high-level leaders, executives, and entrepreneurs navigating burnout, identity loss, and major life transitions. With over 20 years of experience in mental health and human behavior, Kate brings a unique lens to coaching that blends clinical insight with real-world leadership challenges.

This episode is a true MaYapinion® conversation. Maya doesn’t just listen; she gives her honest, strategic take on what it really takes to step away from a long-standing business, why “having one foot in and one foot out” keeps founders stuck, and how to create a clear, actionable exit plan without burning everything to the ground.

Together, they walk through the emotional and operational side of transition, including identity shifts, financial fears, leadership responsibility, and the reality of outgrowing something you once built your life around. Maya also lays out a tangible path forward for Kate, including revenue targets, timeline planning, team restructuring, and how to confidently move into her next chapter.

This episode is especially powerful for entrepreneurs, service-based business owners, and leaders who feel pulled toward something bigger but are struggling to let go of what they’ve already built.

What You’ll Hear in This Episode

Kate’s journey from firefighter and clinician to purpose-driven coach
How early life experiences shaped her identity as someone who “runs in when others run out”
The reality of burnout among high-performing leaders and entrepreneurs
Why so many successful people still feel lost, stuck, or disconnected from their purpose
The emotional weight of holding onto a business that no longer aligns
What it means to have “one foot in and one foot out” as an entrepreneur
Maya’s MaYapinion® on setting clear revenue goals to create a responsible exit plan
How to determine the minimum income needed to confidently transition
Why cutting overhead and restructuring your business is often the first step
The importance of honest conversations with your team during transition
How to shift from clinician-based work into scalable coaching
Why identity, not strategy, is often the biggest blocker in growth
How to build a timeline for leaving one business and fully stepping into another
Why purpose-driven work requires clarity, courage, and decisive action
The difference between burning it all down… and transitioning with intention